Abstract: This research paper attempts to explore the different layers of journalism through print media. The state of Jammu and Kashmir has always had a unique status in the sub-continent due to its civilization and culture, academic traditions and geographical features. In the academic traditions of Kashmir, journalism and the literary contributions of journalism have always been prominent and strong - after the partition of 1949. Eminent journalists and literary figures from Srinagar, Poonch and Jammu laid the foundation for a strong tradition of journalism in Azad Kashmir - Urdu journalism spared no effort in promoting Urdu literature with political and social issues.

Newspapers and issues like Azad Kashmir Poonch, Pak Kashmir preferred to publish poetry and prose works of new writers. Today, almost all the newspapers published from Azad Kashmir are playing their part in promoting literature in the best possible manner.